KOLA Product Proposal
ROLE: PRODUCT MANAGER + ResearcheR + MARKETING DIRECTOR
PROJECT BRIEF:
KOLA is an insightful case study that delves into the experiences of first-generation American children of African descent as they navigate the complex challenge of preserving their cultural identity in the Western world. Centered on the upliftment of Nigerian culture, the envisioned solution is KOLA, a mobile application serving as a cultural bridge. KOLA's primary objective is to reconnect the younger generation with their heritage, fostering a sense of unity with traditions and fortifying community bonds.
DELIVERABLES:
For this project, I crafted a thorough product proposal delineating the following:
Key Research Learnings
Custom User Persona
Comprehensive Feature List
Go-To-Market Strategy
KPIs + Post-Launch Opportunities
TRIBUTE:
I created this project to honor courageous adventurers like my parents — 2 Nigerian immigrants who made the life-changing decision to venture to the United States in the early '90s to search for better opportunities for their future families. KOLA is about the preservation of immigrant culture as it is passed down from generation to generation.
KOLA Product Proposal
ROLE: PRODUCT MANAGER + ResearcheR + MARKETING DIRECTOR
PROJECT BRIEF:
KOLA is an insightful case study that delves into the experiences of first-generation American children of African descent as they navigate the complex challenge of preserving their cultural identity in the Western world. Centered on the upliftment of Nigerian culture, the envisioned solution is KOLA, a mobile application serving as a cultural bridge. KOLA's primary objective is to reconnect the younger generation with their heritage, fostering a sense of unity with traditions and fortifying community bonds.
DELIVERABLES:
For this project, I crafted a thorough product proposal delineating the following:
Key Research Learnings
Custom User Persona
Comprehensive Feature List
Go-To-Market Strategy
KPIs + Post-Launch Opportunities
TRIBUTE:
I created this project to honor courageous adventurers like my parents — 2 Nigerian immigrants who made the life-changing decision to venture to the United States in the early '90s to search for better opportunities for their future families. KOLA is about the preservation of immigrant culture as it is passed down from generation to generation.
