Burger King - Product Design Campaign
Burger King - Product Design
Campaign
ROLE: art director + copywriter + strategist
PROJECT BRIEF:
Come up a new product for Burger King and a headline-grabbing way to launch it.
SOLUTION:
Burger King leans into its imperfections with a public roast campaign that invites customers to clown on their local BK, and get rewarded for it. Simultaneously, Burger King shows they’re listening and making it right through the app.
Burger King - Product Design Campaign
ROLE: art director + copywriter + strategist
PROJECT BRIEF:
Come up a new product for Burger King and a headline-grabbing way to launch it.
SOULTION:
Burger King leans into its imperfections with a public roast campaign that invites customers to clown on their local BK, and get rewarded for it. Simultaneously, Burger King shows they’re listening and making it right through the app.
